Electric Shock at SEMA

SEMA is all about outlandish customisation, and YeeHaw V8s – so why the electric interlopers?

Beginning of the end? Or a lighting up a new future?

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Ford to create esports teams & recruit top gamers

Car manufacturer to gate-crash the gaming scene

Ford is seeking out the best online racers to form its first ever esports teams. Starting at Gamescom, Europe’s leading trade fair for digital games culture, Ford will recruit national Fordzilla teams for France, Germany, Italy, Spain and the UK – as well as a European team consisting the star players from each national team.

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Yokohama HF Type D Hobby Tyres for Classic Cars

Newly made, these tyres are finished in classic 1980s style

As the Official Tyre Partner of the Silverstone Classic, Yokohama used the event to preview its forthcoming range of hobby tyres which are manufactured to modern standards but are ideally suited to classic cars. In the above video we speak to James Brown, from Marketing and Events at Yokohama.

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Motorists ‘Horrified’ by Autonomous cars

As we motor closer to an era of Computer Chauffeurs, it seems we’re liking the idea less and less

Could you do it? Could you get into a car, program in a destination and then continue to scroll through your Instagram feed, whilst the vehicle autonomously proceeds?

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