Influencer Marketing: You’re talking to the wrong people!

Last week I attended the inaugural Marcomms 360 conference put on by Campaign Middle East in Dubai – an excellent event that was fascinating, insightful and relevant. However there was one thing that left me rather depressed at the end of it.

Gen X The Real Influencers

No one wants to talk to me.

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The Future’s not what it turned out to be

Whilst we wait for big babies to blow up the world and the Earth’s crust to eat itself, maybe we should wrench ourselves away from our Facebook feeds for one last go at fixing things.

The future's not what it turned out to be

I’m pissed off at the future! Not the future that is to come, but the future that was to be. The one we’ve actually ended up with today.

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How to make Millennials fall in love with cars again

Car manufacturers are so focussed on selling their products, they’ve forgotten how to sell cars.

The concept of a car

The solution? Simple. Look back to look forward. Stop selling an object, try selling an idea.

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The Price of Partition

Congratulations to my desi brethren celebrating Independence over the next couple of days. And so they should, it’s a fine thing: Freedom!

India Pakistan

Freedom to practice our own corruption, oppression, subjugation, warmongering and to allow dangerous radical extremism to exist, develop and flourish, with a healthy dose of destructive propaganda.

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