Looking back at 2017

The good (mostly cars), the bad (mostly Trump), the future (mostly hope!)

look back at 2017Click through to watch video or read

Continue reading “Looking back at 2017”

Advertisements

SRT in London: Mind the China, Dear.

What’s the most out-of-place thing, in an out-of-place place, you can out-of-place? Well in for a penny, in for a pound, as they say. A lot of pounds!

Jeep Grand Cherokee SRT in London

Minding our own business, we were just crossing the road one dark night, me and the fam. The Green Cross Man merrily blinked on and beckoned, and the bus had come to a complete halt beside us. The road was empty otherwise.

Continue reading “SRT in London: Mind the China, Dear.”

Influencer Marketing: You’re talking to the wrong people!

Last week I attended the inaugural Marcomms 360 conference put on by Campaign Middle East in Dubai – an excellent event that was fascinating, insightful and relevant. However there was one thing that left me rather depressed at the end of it.

Gen X The Real Influencers

No one wants to talk to me.

Continue reading “Influencer Marketing: You’re talking to the wrong people!”

The Future’s not what it turned out to be

Whilst we wait for big babies to blow up the world and the Earth’s crust to eat itself, maybe we should wrench ourselves away from our Facebook feeds for one last go at fixing things.

The future's not what it turned out to be

I’m pissed off at the future! Not the future that is to come, but the future that was to be. The one we’ve actually ended up with today.

Continue reading “The Future’s not what it turned out to be”

How to make Millennials fall in love with cars again

Car manufacturers are so focussed on selling their products, they’ve forgotten how to sell cars.

The concept of a car

The solution? Simple. Look back to look forward. Stop selling an object, try selling an idea.

Continue reading “How to make Millennials fall in love with cars again”