Influencer Marketing: You’re talking to the wrong people!

Last week I attended the inaugural Marcomms 360 conference put on by Campaign Middle East in Dubai – an excellent event that was fascinating, insightful and relevant. However there was one thing that left me rather depressed at the end of it.

Gen X The Real Influencers

No one wants to talk to me.

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How to make Millennials fall in love with cars again

Car manufacturers are so focussed on selling their products, they’ve forgotten how to sell cars.

The concept of a car

The solution? Simple. Look back to look forward. Stop selling an object, try selling an idea.

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Automotive PR in the GCC – You Need Help

‘That bloody Shahzad, just cause he’s run some PR training and workshops in the past, he thinks he knows it all.

Press and PR

‘We have certifications and qualifications, we have cool hipster offices with desk toys and thinking rooms, we have schmoozing accounts, German cars (not our client’s makes) and Very Nice Hair. He doesn’t even have a clue!’

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Last Call for Car Journos

I read a comment on Facebook somewhere recently: ‘they’re falling like flies’. And I flinched for a moment, because the flies being referred to, was us. But it’s not too late to save our species though.

Falling like flies

On a wider scale, we’re seeing the erosion of real quality journalism with unfortunate consequences on real world events that will impact us all sooner or later. But I’ve written about all that elsewhere. Today I want to micro this down to automotive media, and further zero-in on our region.

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