Secret to success when the market is down

How can you succeed when every else is down in the dumps?

The automotive market in the United Arab Emirates has been pretty depressed over the last few years, and 2018 has been particularly bad so far. Most manufacturers have been pretty candid about how dismal things are for them. Except one. Nissan Middle East.

Nissan Middle East boss Juergen Schmitz

Nissan’s secret sauce for success was revealed to me by MD Juergen Schmitz. Click over now to watch my video revelation on how Nissan Middle East is not only bullish and confident, but has actually registered growth and sales increase in a market that is over 30% down.

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Influencer Marketing: You’re talking to the wrong people!

Last week I attended the inaugural Marcomms 360 conference put on by Campaign Middle East in Dubai – an excellent event that was fascinating, insightful and relevant. However there was one thing that left me rather depressed at the end of it.

Gen X The Real Influencers

No one wants to talk to me.

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How to make Millennials fall in love with cars again

Car manufacturers are so focussed on selling their products, they’ve forgotten how to sell cars.

The concept of a car

The solution? Simple. Look back to look forward. Stop selling an object, try selling an idea.

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Automotive PR in the GCC – You Need Help

‘That bloody Shahzad, just cause he’s run some PR training and workshops in the past, he thinks he knows it all.

Press and PR

‘We have certifications and qualifications, we have cool hipster offices with desk toys and thinking rooms, we have schmoozing accounts, German cars (not our client’s makes) and Very Nice Hair. He doesn’t even have a clue!’

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Write him off if you must, but don’t ignore him

How is it we live in a world where all the political pundits tell us that a man who speaks of a just, fair, peaceful and hopeful future for us and our young has no chance of winning an election, whilst an out-of-touch, flighty, egomaniac focussed solely on strengthening her own power base (like her counterpart across the Atlantic) – to the obvious detriment of what we used to understand democracy to be – is a sure bet?

An old video sure, but please listen to this speech and then ponder that this is not a man that talks about conceited and contrived ‘strong and stable’ politics.

He talks about…

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