SRT in London: Mind the China, Dear.

What’s the most out-of-place thing, in an out-of-place place, you can out-of-place? Well in for a penny, in for a pound, as they say. A lot of pounds!

Jeep Grand Cherokee SRT in London

Minding our own business, we were just crossing the road one dark night, me and the fam. The Green Cross Man merrily blinked on and beckoned, and the bus had come to a complete halt beside us. The road was empty otherwise.

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Rousing Speech for Car Meets!

Feel free to copy and reuse this!

Back in 2013 for our last Motoring Middle East Car Meet in Dubai’s Festival City, we had poured all our efforts into creating a well-organised event, and as such had a large contingent of volunteers and staff helping us out. For a pre-event briefing I prepared and delivered a speech to rally the troops and get them in the mood.

MME Car Meet Speech 2013

The speech was never reproduced anywhere else, but I came across it recently on my computer. So here it is, published for the first time. And with the new Car Meet season soon upon us here in the Middle East, I welcome and invite all organisers to reuse it for their own events. Believe me, I know what it’s like. Good luck!

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How to make Millennials fall in love with cars again

Car manufacturers are so focussed on selling their products, they’ve forgotten how to sell cars.

The concept of a car

The solution? Simple. Look back to look forward. Stop selling an object, try selling an idea.

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