Influencer Marketing: You’re talking to the wrong people!

Last week I attended the inaugural Marcomms 360 conference put on by Campaign Middle East in Dubai – an excellent event that was fascinating, insightful and relevant. However there was one thing that left me rather depressed at the end of it.

Gen X The Real Influencers

No one wants to talk to me.

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The Future’s not what it turned out to be

Whilst we wait for big babies to blow up the world and the Earth’s crust to eat itself, maybe we should wrench ourselves away from our Facebook feeds for one last go at fixing things.

The future's not what it turned out to be

I’m pissed off at the future! Not the future that is to come, but the future that was to be. The one we’ve actually ended up with today.

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Rousing Speech for Car Meets!

Feel free to copy and reuse this!

Back in 2013 for our last Motoring Middle East Car Meet in Dubai’s Festival City, we had poured all our efforts into creating a well-organised event, and as such had a large contingent of volunteers and staff helping us out. For a pre-event briefing I prepared and delivered a speech to rally the troops and get them in the mood.

MME Car Meet Speech 2013

The speech was never reproduced anywhere else, but I came across it recently on my computer. So here it is, published for the first time. And with the new Car Meet season soon upon us here in the Middle East, I welcome and invite all organisers to reuse it for their own events. Believe me, I know what it’s like. Good luck!

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How to make Millennials fall in love with cars again

Car manufacturers are so focussed on selling their products, they’ve forgotten how to sell cars.

The concept of a car

The solution? Simple. Look back to look forward. Stop selling an object, try selling an idea.

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